Rediscovering An Old Friend: Jemma Kidd


It was a sad, sad day when Jemma Kidd announced it was going into administration and would no longer be selling their coveted Light as Air foundation. Quite possibly the perfect adaptable medium coverage base, with the ability to be buffed out for a soft natural look but built up to give a flawless yet incredibly weightless finish. I didn't think of buying a backup until it was too late and my shade, 01 Ultra Light, was nowhere to be found. Every so often I'd search around possibly all of the internet to no avail, until last week when to my disbelief a brand new unopened bottle in my colour popped up on eBay.

I still have two very nearly empty tubes that my hoarding ways I can't bear to part with, making this probably the only foundation I've repurchased three times. I've been saving the very last dregs of those for special occasions, but have now been a little less hesitant and have worn it almost daily. I've definitely fallen head over heels again and I don't quite know what I'll do when the third and most probably final bottle runs out. All we can do is hope that one day, Light as Air and the rest of the brilliant Jemma Kidd range is back on the shelves and not just in our memories!

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